Why Walmart Bought Vibe.co

Why Walmart Bought Vibe.co

On June 23, Walmart announced its acquisition of Vibe.co, a platform that helps advertisers buy and manage connected TV advertising. The deal follows Walmart’s acquisition of Vizio, a manufacturer of smart televisions that also operates the SmartCast streaming...
How to Navigate the Amazon Prime Day Effect

How to Navigate the Amazon Prime Day Effect

Amazon Prime Day has become more than just an Amazon event; it’s now a major moment in the retail calendar that other businesses respond to with their own massive sales events. In the run-up to Amazon’s July 16-17 Prime Day, Target, TikTok, and Walmart were among the...