How to Navigate the Amazon Prime Day Effect

How to Navigate the Amazon Prime Day Effect

Amazon Prime Day has become more than just an Amazon event; it’s now a major moment in the retail calendar that other businesses respond to with their own massive sales events. In the run-up to Amazon’s July 16-17 Prime Day, Target, TikTok, and Walmart were among the...
How Walmart Connect Is Challenging Amazon Ads

How Walmart Connect Is Challenging Amazon Ads

The rise of retail media networks continues to dominate the advertising landscape. There are hundreds of them now, offering advertising services built on all the data they collect from their customer online and in-store. Approximately 75 percent of the net retail ad...