Why Retailers Are Launching Ad Businesses

Why Retailers Are Launching Ad Businesses

Best Buy recently announced the launch of Best Buy Ads, a new in-house media company. Best Buy Ads offer a range of ad units including paid search ads, onsite and offsite display ads, onsite and offsite video ads, social ads, and in-store ads. According to Best Buy,...
Walmart Asserts Its Leadership in Advertising

Walmart Asserts Its Leadership in Advertising

Walmart is thinking big. After a year during which the world’s largest retailer doubled ad revenue, Walmart is partnering with advertising technology company The Trade Desk to build a new advertising platform. The goal? To make Walmart an even bigger player in the...
Live Commerce: Advertiser Q&A

Live Commerce: Advertiser Q&A

Twenty years ago, online shopping transformed retail; today, live streaming is poised to shape e-commerce. “Live commerce” is a term applied to the partnering of streaming video and shopping. Read on to learn more about the concept dubbed “QVC for the digital age.”...