What ChatGPT Ads Mean for Brands

What ChatGPT Ads Mean for Brands

The “will they or won’t they” era of OpenAI’s monetization strategy has officially come to an end. On January 16, OpenAI confirmed that it will begin testing advertisements within ChatGPT in coming weeks. For an industry that has long speculated on how the world’s...
How Economic Uncertainty Influences Ad Messaging

How Economic Uncertainty Influences Ad Messaging

In 2025, brands are navigating one of the most complex advertising environments in recent memory. A wave of U.S. import tariffs has dampened consumer sentiment. At the same time, persistent economic uncertainty is forcing brands to rethink how they communicate....