Streaming Services Embrace Ads: Advertiser Q&A

Streaming Services Embrace Ads: Advertiser Q&A

Netflix sparked one of the biggest stories in the ad tech industry in April when the streaming company announced it was going to embrace advertising. This move was long anticipated from industry watchers who wondered how long Netflix could satisfy investors and recoup...
How Brands Are Winning March Madness

How Brands Are Winning March Madness

March Madness means great basketball. It also means creative brand activations. And this year, perhaps inspired by the returning energy of in-person fans (because of Covid, fans hadn’t been present at the games since 2019), the campaigns seem more innovative than...
Why Retailers Are Launching Ad Businesses

Why Retailers Are Launching Ad Businesses

Best Buy recently announced the launch of Best Buy Ads, a new in-house media company. Best Buy Ads offer a range of ad units including paid search ads, onsite and offsite display ads, onsite and offsite video ads, social ads, and in-store ads. According to Best Buy,...