Why In-Game Ads Are Popular

Why In-Game Ads Are Popular

In-game ads are hot! According to a new study conducted by The Drum/YouGov, 37 percent of mobile gamers say that in-game ads have predisposed them to make a purchase during the past three months. Moreover, almost a quarter (23 percent) of those polled indicate that...
Why Streaming Companies Are Embracing Ads

Why Streaming Companies Are Embracing Ads

Amazon got all the headlines with the news of its $8.45 billion acquisition of MGM on May 26. But days earlier, HBO Max made an announcement with equally big ramifications for streaming companies and advertisers: the launched of a tiered version in which consumers...
Walgreens Doubles Down on Its Advertising Business

Walgreens Doubles Down on Its Advertising Business

In December 2020, Walgreens launched its own advertising business, Walgreens Advertising Group, wag.  Now Walgreens is doubling down on advertising by expanding wag’s capabilities into over-the-top (OTT) services, connected TV (CTV) and traditional linear TV across...
Five Lessons From the 2021 Ad Spending Surge

Five Lessons From the 2021 Ad Spending Surge

Ad spending is surging. As reported in The Wall Street Journal, U.S. companies are expected to spend 15 percent more on advertising in 2021 year than they did in 2020. That’s because consumer confidence is increasing, and the pace of Covid-19 vaccinations is...