Google’s AI Max Search Ads Are Evolving Quickly

Google’s AI Max Search Ads Are Evolving Quickly

A new version of Google’s AI Max search ad format is appearing in search results, and it offers important clues about where Google is taking search automation next. Based on what we are seeing, AI Max could reshape how search ads are built and how much creative...
Google’s AI Overviews Are Taking Hold

Google’s AI Overviews Are Taking Hold

For more than two decades, Google has remained the dominant force in search even as rivals, regulatory challenges, and new technologies have emerged. Today, the company faces perhaps its most transformative shift yet: the rise of AI-powered assistants and generative...
Google Veo 3: The Next Frontier in AI Video

Google Veo 3: The Next Frontier in AI Video

The marketing world is abuzz with the arrival of Google Veo 3, an AI video generator that’s already making headlines for its jaw-dropping realism and creative flexibility. Marketers and advertisers are rightly excited: Veo 3 can turn a simple text prompt into a...
A Google Breakup?: What Happens Next

A Google Breakup?: What Happens Next

The U.S. Department of Justice (DOJ) has spoken: it’s time to break up Google. On November 20, the DOJ, along with several states, formally proposed remedies to address Google’s monopoly in the online search market. This follows a landmark ruling in August 2023 by...
How SearchGPT Could Change Search Advertising

How SearchGPT Could Change Search Advertising

How will OpenAI change search advertising? This question looms large. OpenAI has already changed how people find and create content through the launch of ChatGPT, the popular AI-powered chatbot that uses natural language processing to generate human-like...