How to Succeed with Google Discovery Ads

How to Succeed with Google Discovery Ads

It’s official: Google has launched Discovery ad campaigns globally. “Discovery ads,” so dubbed because they are designed for Google users who might not be actively looking for things to buy, have already been adopted by True Interactive in our client work. In fact,...
Advertisers, Watch Your Referrals

Advertisers, Watch Your Referrals

At True Interactive, we use tools such as Google Analytics to monitor and measure everything we do. And doing so includes keeping close tabs on referral traffic. Referral traffic consists of visits that come to your site from sources outside of Google’s search engine....