Google Fights Amazon through Location-Based Advertising

Google Fights Amazon through Location-Based Advertising

Amazon is gunning for Google. A recently published report by Forrester says that Amazon Advertising will have a break-out year in 2020, leveraging its popularity as a search platform to make its booming online advertising business an even bigger threat to Google than...
What Is Stadia?: Advertiser Q&A

What Is Stadia?: Advertiser Q&A

Over the last decade, streaming has become one of the most disruptive forces media, changing the way we experience everything from movies to music. Now Google, with a new cloud-based gaming platform called Stadia, hopes to use streaming to irrevocably shape the way we...