Advertisers, Watch Your Referrals

Advertisers, Watch Your Referrals

At True Interactive, we use tools such as Google Analytics to monitor and measure everything we do. And doing so includes keeping close tabs on referral traffic. Referral traffic consists of visits that come to your site from sources outside of Google’s search engine....
Outsmart Your Competitors with Manual Bidding

Google Fights Amazon through Location-Based Advertising

Amazon is gunning for Google. A recently published report by Forrester says that Amazon Advertising will have a break-out year in 2020, leveraging its popularity as a search platform to make its booming online advertising business an even bigger threat to Google than...