Google Makes Ads More Shoppable

Google Makes Ads More Shoppable

Google understands the power of images. To remain competitive with visual platforms such as Pinterest and Instagram, Google is introducing a feature called shoppable ads on Google Images. With this new format, shopping online through image search just became easier...
Advertising Powers Google’s Future

Advertising Powers Google’s Future

In recent weeks, we have seen a flurry of earnings announcements from the major digital advertising platforms, including the big three: Amazon, Facebook, and Google. Together these companies account for 62 percent of all digital ad spend, according to eMarketer....
Advertiser Q&A: Google Product Feed Optimization

Advertiser Q&A: Google Product Feed Optimization

In recent weeks, I have been blogging about tools such as showcase shopping ads that help advertisers succeed on Google. I would be remiss if I did not also touch upon a fundamental approach to ensuring your inventory is visible in your ads that appear on Google:...
Why Google Smart Shopping Is a Boon for Retailers

Why Google Smart Shopping Is a Boon for Retailers

School is always in session at True Interactive. We regularly learn about Google products through Google’s Partner Academy, which keeps its advertising partners in the know about key product updates.  At a recent Partner Academy event in Chicago, we got immersed in...