Where Amazon, Google, and Meta Are Headed

Where Amazon, Google, and Meta Are Headed

Technology earnings week is always watched closely. The rising and falling fortunes of Alphabet (Google), Amazon, Apple, Meta, and Microsoft have a direct impact on adjacent industries such as retail, advertising, and marketing. During a topsy turvy year such as 2022,...
Streaming Services Embrace Ads: Advertiser Q&A

Streaming Services Embrace Ads: Advertiser Q&A

Netflix sparked one of the biggest stories in the ad tech industry in April when the streaming company announced it was going to embrace advertising. This move was long anticipated from industry watchers who wondered how long Netflix could satisfy investors and recoup...
Google Analytics 4: Advertiser Q&A

Google Analytics 4: Advertiser Q&A

If you use Google Analytics, by now you are probably aware that a new version known as Google Analytics 4 is coming. By July 2023, Google Analytics 4 will replace the current version of the popular web analytics service, known as Universal Analytics (UA). This news...
Twitter Goes 3D with Advertising — Should You?

Twitter Goes 3D with Advertising — Should You?

Three-dimensional advertising can create an immersive encounter for users, and Twitter clearly understands this: the social networking service recently announced the launch of a new advertising unit, Product Explorer Ads, which displays content in a 3D format. No,...
True Interactive Named a 2022 Google Premier Partner

True Interactive Named a 2022 Google Premier Partner

You might have noticed that we blog about Google a lot. There are good reasons for that, starting with Google’s enormous influence on the advertising industry. Not only is Google the largest platform for online advertising in the world, but the company also shapes the...