How Twitch Is Appealing to Advertisers

How Twitch Is Appealing to Advertisers

Twitch, the popular streaming site owned by Amazon, is expanding marketing partnership opportunities beyond its competitive esports channel, Twitch Rivals. The gaming platform’s new Official Marketing Partner program creates branding opportunities for /twitchgaming, a...
Why Google Delayed Its Plan to Scrap Cookies

Why Google Delayed Its Plan to Scrap Cookies

Not so fast, Google. The company has announced that its campaign to kill cookies on the Chrome browser is slowing down. This is an increasingly complicated story with a simple conclusion: no matter what Google does or does not do, ad personalization is alive and well....
Apple Announces New Privacy Features

Apple Announces New Privacy Features

Apple has once again made some moves to make the internet more private. At its 2021 Worldwide Developers Conference (WWDC), Apple announced new features intended to give consumers more control over how businesses interact with them. Let’s take a closer look. What...
Why the Google Ad Juggernaut Is Back

Why the Google Ad Juggernaut Is Back

Google’s advertising business has come roaring back. In 2020, Google found itself to be in the unusual position of seeing a downturn in its advertising revenue for the first time in 29 years. That’s because a pullback in ad spending among Google’s clients, many of...
Five Lessons From the 2021 Ad Spending Surge

Five Lessons From the 2021 Ad Spending Surge

Ad spending is surging. As reported in The Wall Street Journal, U.S. companies are expected to spend 15 percent more on advertising in 2021 year than they did in 2020. That’s because consumer confidence is increasing, and the pace of Covid-19 vaccinations is...