Why Discord Matters to Advertisers

Why Discord Matters to Advertisers

Discord is a free voice, video, and text chat app that’s used by people aged 13 and up to chat and essentially hang out. Initially launched in 2015 as a home for gamers, the app has since expanded its reach and now attracts users from gaming and non-gaming communities...
Why Advertisers Love Baby Boomers

Why Advertisers Love Baby Boomers

Baby Boomers are hot! While Millennials and Gen Z continue to capture love from marketers, brands are also reaching out to the Boomer audience. This post will take a closer look at why: Baby Boomers Defined Baby Boomers are the generation sandwiched between the...
How Twitch Is Appealing to Advertisers

How Twitch Is Appealing to Advertisers

Twitch, the popular streaming site owned by Amazon, is expanding marketing partnership opportunities beyond its competitive esports channel, Twitch Rivals. The gaming platform’s new Official Marketing Partner program creates branding opportunities for /twitchgaming, a...