Why Advertisers Love Baby Boomers

Why Advertisers Love Baby Boomers

Baby Boomers are hot! While Millennials and Gen Z continue to capture love from marketers, brands are also reaching out to the Boomer audience. This post will take a closer look at why: Baby Boomers Defined Baby Boomers are the generation sandwiched between the...
How Twitch Is Appealing to Advertisers

How Twitch Is Appealing to Advertisers

Twitch, the popular streaming site owned by Amazon, is expanding marketing partnership opportunities beyond its competitive esports channel, Twitch Rivals. The gaming platform’s new Official Marketing Partner program creates branding opportunities for /twitchgaming, a...
Why Google Delayed Its Plan to Scrap Cookies

Why Google Delayed Its Plan to Scrap Cookies

Not so fast, Google. The company has announced that its campaign to kill cookies on the Chrome browser is slowing down. This is an increasingly complicated story with a simple conclusion: no matter what Google does or does not do, ad personalization is alive and well....
Apple Announces New Privacy Features

Apple Announces New Privacy Features

Apple has once again made some moves to make the internet more private. At its 2021 Worldwide Developers Conference (WWDC), Apple announced new features intended to give consumers more control over how businesses interact with them. Let’s take a closer look. What...