Google Doubles Down on AI Overviews Amid Controversy

Google Doubles Down on AI Overviews Amid Controversy

In the rough-and-tumble fight to win the generative AI arms race, Google is protecting its most precious asset: advertising. But the company is encountering some bumps in the road. Google Announces a Shift At its 2024 Marketing Live event, Google said that its search...
How Will Google’s AI Push in Search Hurt Publishers?

How Will Google’s AI Push in Search Hurt Publishers?

Google is injecting even more AI into search, but not all publishers are celebrating. Why? Shouldn’t businesses in Google’s vast ecosystem applaud the search giant for staying up to date with the times? Well, not if Google’s adoption of AI hurts them. And publishers...
How to Benefit from Sora

How to Benefit from Sora

Earlier this year, I predicted that with the expansion of AI, we would see brands and content creators rely more on AI to create videos. Well, that day is here! On February 15, OpenAI previewed Sora, which makes it possible to create videos from text prompts:  ...