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3 Ways to Gear up for Black Friday with Online Advertising

3 Ways to Gear up for Black Friday with Online Advertising

by Kurt Anagnostopoulos | Nov 12, 2019 | Advertising, Google

Black Friday is coming in hot! We’re already seeing an explosion of deals. For instance, Walmart has gone live with a wave of reductions and early Black Friday deals. Amazon’s Black Friday “preview” features a smart home device bundle deal. And not to be outdone, on...
3 Ways That Retailers Can Win During the 2019 Holiday Shopping Season

3 Ways That Retailers Can Win During the 2019 Holiday Shopping Season

by Kurt Anagnostopoulos | Oct 9, 2019 | Retail

The holidays are always in season for retailers. Even though holiday shopping traditionally does not begin until the week of Black Friday, advertisers need to constantly anticipate and respond to shifts in consumer behavior and any factors that affect how people shop...
Amazon and Samuel L. Jackson: The Future of TTS Technology?

Amazon and Samuel L. Jackson: The Future of TTS Technology?

by Taylor Hart | Oct 1, 2019 | Amazon

As Samuel L. Jackson character Ray Arnold said in Jurassic Park, “Hold onto your butts,” because the iconic actor’s voice is coming to Alexa. Later this year you can enable Jackson’s voice to respond in different capacities: fill you in on the weather or play your...
Why You Shouldn’t Move Your Online Advertising Budget From Google to Amazon

Why You Shouldn’t Move Your Online Advertising Budget From Google to Amazon

by Mark Smith | Sep 17, 2019 | Google

In the advertising world, the meteoric rise of Amazon Advertising is capturing a lot of buzz and inspiring commentary, including posts we’ve published on our own blog. At the same, Amazon Advertising’s biggest competitors, Google and Facebook, are as strong as ever....
What Advertisers Should Do about the Rise of Voice Search

What Advertisers Should Do about the Rise of Voice Search

by Taylor Hart | Aug 16, 2019 | Search

We’re living in an era in which people are using their voices to do everything from shop to check the weather. Signs continue to indicate that the rise in voice is more than a passing trend. In fact, recent data shows that businesses need to pay closer attention to...
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