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2021 Advertising and Marketing Predictions from True Interactive

2021 Advertising and Marketing Predictions from True Interactive

by Kurt Anagnostopoulos | Jan 4, 2021 | Advertising

If 2020 had a few surprises up its sleeve, the year certainly set the stage for 2021. In the months ahead, businesses are poised to transition more boldly to a digital-first economy, which includes a more seamless approach to e-commerce and increased opportunities for...
Why Businesses Need to Step up Their Digital Advertising in 2021

Why Businesses Need to Step up Their Digital Advertising in 2021

by Mark Smith | Nov 9, 2020 | Advertising

When COVID-19 first took hold in 2020 and the world entered a time of seismic change and uncertainty, we urged businesses to stay in the ring with a strong digital presence. We wrote, “You don’t want to be caught flat-footed when consumers shift their behaviors again...
No More Shopping Stampedes: How Black Friday Is Changing

No More Shopping Stampedes: How Black Friday Is Changing

by Kurt Anagnostopoulos | Oct 23, 2020 | Retail

Black Friday is changing radically in 2020. A Google-commissioned Ipsos survey found that 74 percent of U.S. shoppers said they plan to shop online more than they have done in previous seasons. And people who shop in stores will rely on services such as curbside...
Three Ways Retailers Can Succeed during the 2020 Holiday Shopping Season

Three Ways Retailers Can Succeed during the 2020 Holiday Shopping Season

by Kurt Anagnostopoulos | Sep 14, 2020 | Retail

The 2020 holiday shopping season will be unlike any other as people plan amid the reality of social distancing. And yet in a few important ways, the season will reflect the direction that consumer shopping behavior has been headed already, especially with people...
Walmart Takes Aim at Amazon, Facebook, and Google with Online Advertising

Walmart Takes Aim at Amazon, Facebook, and Google with Online Advertising

by Héctor Ariza | Sep 2, 2020 | Advertising, Amazon, Facebook, Google

When Walmart recently announced that it was joining Microsoft in a bid for TikTok, the news had many people scratching their heads. But the bid makes perfect sense in context of Walmart’s growing online advertising business, an aspect of the Walmart empire that is...
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