The Super Bowl Is Over — But the Ads Endure

The Super Bowl Is Over — But the Ads Endure

The Super Bowl was a super bust. Super Bowl LIII achieved its lowest ratings since 2008. The game attracted 98.2 million viewers, down from 103 million viewers in 2018 and 111 million in 2017. And the NFL cannot blame a decline in general viewership from the regular...
Welcome to True Interactive!

Welcome to True Interactive!

By Kurt Anagnostopoulos and Mark Smith Welcome to a new era! Today we officially changed the KeywordFirst name to True Interactive. True Interactive reflects how we have evolved to become a trusted digital marketing partner that improves the performance of our...