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Walmart Takes Aim at Amazon, Facebook, and Google with Online Advertising

Walmart Takes Aim at Amazon, Facebook, and Google with Online Advertising

by Héctor Ariza | Sep 2, 2020 | Advertising, Amazon, Facebook, Google

When Walmart recently announced that it was joining Microsoft in a bid for TikTok, the news had many people scratching their heads. But the bid makes perfect sense in context of Walmart’s growing online advertising business, an aspect of the Walmart empire that is...
The Online Opportunity for Higher Education

The Online Opportunity for Higher Education

by Beth Bauch | Aug 18, 2020 | Google, Higher Education

In April, when I first blogged about the impact of COVID-19 on higher education, I assumed the issue would be how colleges addressed finishing out the spring semester of 2020. Perhaps I was naïve in thinking the worst would be behind us by the time the fall semester...
New Report Underscores Importance of Google My Business

New Report Underscores Importance of Google My Business

by Tim Colucci | Jul 29, 2020 | Google

Software provider Moz has released its 2020 State of Local SEO industry report, and the insights are revealing. The report, which surveys the priorities of website owners across several industries, focuses on organic content, but it’s still a useful tool for...
Online Shopping and Advertising Continue to Converge in 2020

Online Shopping and Advertising Continue to Converge in 2020

by Taylor Hart | Jul 22, 2020 | Advertising

One of the big stories of 2020 is, of course, the surge in people going online. It’s not just that people are spending more time online watching movies and connecting on social media. They’re also making purchases: as consumer behavior moves online, we’re seeing a...
Advertiser Q&A: Microsoft Digital Marketing Center

Advertiser Q&A: Microsoft Digital Marketing Center

by Mark Smith | Jul 13, 2020 | Advertising, Microsoft

Microsoft has been in the news lately. The tech company has expanded its Microsoft Digital Marketing Center, which provides small-to-medium-sized businesses (SMBs) with a central site on which they can manage, online, both advertising campaigns and organic content....
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