Artificial Intelligence Shapes Google’s Future

Artificial Intelligence Shapes Google’s Future

For many marketers, Google means advertising. But Google also wants us to associate its name with artificial intelligence. Recent events illustrate how the company has one foot planted in the present and future. Can Google have its cake and eat it, too? The Present:...
Why You Might Be Wasting Money on Bid Modifiers

Why You Might Be Wasting Money on Bid Modifiers

With the holiday shopping season here, it’s time to re-examine how you’re using bid modifiers in your paid search campaigns. You might be wasting your budget by using too many modifiers. Google continues to introduce more refined targeting features such as gender,...