Advertising on TikTok: To Pause or Not to Pause?

Advertising on TikTok: To Pause or Not to Pause?

The past several days have been especially tumultuous for TikTok in the United States, leaving advertisers grappling with uncertainty. On January 19, TikTok went offline after the Supreme Court upheld a law requiring ByteDance, TikTok’s Chinese parent company, to...
How Generative AI Improves Customer Segmentation

How Generative AI Improves Customer Segmentation

Customer segmentation has long been a cornerstone of effective marketing, but generative AI is redefining its potential by unlocking deeper insights and enabling more precise targeting. This is especially true of businesses that have amassed first-party customer data...
A Google Breakup?: What Happens Next

A Google Breakup?: What Happens Next

The U.S. Department of Justice (DOJ) has spoken: it’s time to break up Google. On November 20, the DOJ, along with several states, formally proposed remedies to address Google’s monopoly in the online search market. This follows a landmark ruling in August 2023 by...
Google Doubles Down on AI Overviews Amid Controversy

Google Doubles Down on AI Overviews Amid Controversy

In the rough-and-tumble fight to win the generative AI arms race, Google is protecting its most precious asset: advertising. But the company is encountering some bumps in the road. Google Announces a Shift At its 2024 Marketing Live event, Google said that its search...