What ChatGPT Ads Mean for Brands

What ChatGPT Ads Mean for Brands

The “will they or won’t they” era of OpenAI’s monetization strategy has officially come to an end. On January 16, OpenAI confirmed that it will begin testing advertisements within ChatGPT in coming weeks. For an industry that has long speculated on how the world’s...
How AI Is Rewiring Holiday Shopping

How AI Is Rewiring Holiday Shopping

AI is having a break-out moment during the holiday shopping season. Shoppers are not just experimenting with AI to find deals; they’re using it like an essential tool to make purchases more efficiently. By the time Cyber Week arrived, AI was no longer sitting on the...
Google’s AI Overviews Are Taking Hold

Google’s AI Overviews Are Taking Hold

For more than two decades, Google has remained the dominant force in search even as rivals, regulatory challenges, and new technologies have emerged. Today, the company faces perhaps its most transformative shift yet: the rise of AI-powered assistants and generative...
Advertising on TikTok: To Pause or Not to Pause?

Advertising on TikTok: To Pause or Not to Pause?

The past several days have been especially tumultuous for TikTok in the United States, leaving advertisers grappling with uncertainty. On January 19, TikTok went offline after the Supreme Court upheld a law requiring ByteDance, TikTok’s Chinese parent company, to...