Will TikTok Get Banned?: Advertiser Q&A

Will TikTok Get Banned?: Advertiser Q&A

How could it be that TikTok, one of the world’s fastest rising apps – a mover of culture and favorite obsession of 1 billion people around the world – could face extinction in the United States? Well, if a TikTok ban could happen in India, the world’s largest...
Google Accelerates AI-Driven Search

Google Accelerates AI-Driven Search

The New York Times reported recently that Google is accelerating its efforts to rethink search with AI. For example, Google is using AI to better understand user intent, refine search queries, and deliver highly relevant results. And as we have blogged, Google...
The TikTok Controversy: Advertiser Q&A

The TikTok Controversy: Advertiser Q&A

By Kurt Anagnostopoulos and Mark Smith Will TikTok get banned in the United States? And why is TikTok even running afoul of the U.S. government? Those questions and many others continue to arise as TikTok faces closer scrutiny by U.S. lawmakers – mostly recently when...
True Interactive Named a 2023 Google Premier Partner

True Interactive Named a 2023 Google Premier Partner

One of the ways True Interactive advocates for our clients is by forming strong relationships with the leading ad tech companies in the world. And Google is certainly one of them. Google commands the largest share of the online advertising market. The company...