A Google Breakup?: What Happens Next

A Google Breakup?: What Happens Next

The U.S. Department of Justice (DOJ) has spoken: it’s time to break up Google. On November 20, the DOJ, along with several states, formally proposed remedies to address Google’s monopoly in the online search market. This follows a landmark ruling in August 2023 by...
Google Doubles Down on AI Overviews Amid Controversy

Google Doubles Down on AI Overviews Amid Controversy

In the rough-and-tumble fight to win the generative AI arms race, Google is protecting its most precious asset: advertising. But the company is encountering some bumps in the road. Google Announces a Shift At its 2024 Marketing Live event, Google said that its search...
How Will Google’s AI Push in Search Hurt Publishers?

How Will Google’s AI Push in Search Hurt Publishers?

Google is injecting even more AI into search, but not all publishers are celebrating. Why? Shouldn’t businesses in Google’s vast ecosystem applaud the search giant for staying up to date with the times? Well, not if Google’s adoption of AI hurts them. And publishers...
Will TikTok Get Banned?: Advertiser Q&A

Will TikTok Get Banned?: Advertiser Q&A

How could it be that TikTok, one of the world’s fastest rising apps – a mover of culture and favorite obsession of 1 billion people around the world – could face extinction in the United States? Well, if a TikTok ban could happen in India, the world’s largest...