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What Retail Apocalypse? Holiday Shopping Is Surging

What Retail Apocalypse? Holiday Shopping Is Surging

by Kurt Anagnostopoulos | Dec 1, 2017 | Marketing

Black Friday and Cyber Monday are bigger than ever. The so-called retail apocalypse might not be so apocalyptic after all – especially for retailers that have beefed up their online presence. According to Adobe Analytics, Americans spent $19.62 billion online over the...

Best Practices in Applying Analytics to Digital Marketing Campaigns for Retail

by Mark Smith | Jun 8, 2016 | Analytics, Retail Analytics, Spotlights

The retail industry depends heavily on digital marketing, and consequently, that makes online advertising very competitive. The online marketplace brings additional challenges that don’t exist in the brick-and-mortar world. Products, prices and even competitors change...

Nuts & Bolts: Raising Google Quality Score

by Mark Smith | Nov 18, 2015 | Nuts & Bolts, Quality Score, Retail Analytics

For our November installment of “Nuts & Bolts” post, I’d like to share our Google Quality Score Workshop from earlier this year. Following my recent 3-part series of posts focused on mobile search, I feel this topic follows theme, as retailers gear up for...

Hitting Mobile Targets Where They Roam

by Mark Smith | Nov 11, 2015 | Analytics, Mobile, Retail Analytics

As you walk through the halls of any shopping mall, chances are you will have to sidestep several people who are looking down at their cell phone. They may be texting their friends to determine where they’ll meet for lunch, or they may be searching to see which...

Improving the User Experience to Hit a Mobile Target

by Mark Smith | Nov 4, 2015 | Analytics, Mobile, Retail Analytics

In less than a month, we will be staring down the Internet pipe at the busiest online shopping day of the year: Cyber Monday. Last year, Cyber Monday sales accounted for nearly $2.7 billion of sales, with 40% of that coming from mobile devices. Retailers are already...
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