Reddit Ads: A Closer Look

Reddit Ads: A Closer Look

The proliferation of digital ad platforms is the talk of the advertising world. Businesses are responding to platforms that cater to different audience segments and offer alternative formats and pricing than what they’ve gotten from the usual suspects like Google. One...
Brand Safety Challenges During the Election Season

Brand Safety Challenges During the Election Season

As the presidential election heats up, advertisers must remain vigilant in ensuring their ads do not appear next to polarizing political content or misinformation. Recent incidents involving major brands like Mazda and Adobe highlight the risks associated with...
Meta’s AI Push on Facebook and Instagram

Meta’s AI Push on Facebook and Instagram

Advertisers continue to adapt as social media platforms like Meta roll out new features that use AI. In September, the second-largest digital ad platform in the United States announced new features that rely solely on AI to create content for both users and...