Is OpenAI’s ChatGPT a Threat to Google?

Is OpenAI’s ChatGPT a Threat to Google?

Could a chatbot replace Google Search? That’s what a lot of technology watchers are asking since the public release of ChatGPT, a chatbot powered by artificial intelligence. ChatGPT is the product of OpenAI, the company that produced Dall-E, which uses AI to create...
Holiday Ads 2022: Whimsy and Imagination

Holiday Ads 2022: Whimsy and Imagination

In 2022, concerns about a looming recession prompted some brands to lean into sales and savings in their holiday ad campaigns. But, perhaps emboldened by the National Retail Federation’s forecast for holiday sales growth somewhere in the six to eight percent range...
How First-Party Data Helps Advertisers

How First-Party Data Helps Advertisers

First-party data is more important to marketers than ever, according to a newly published survey by Acquia and Vanson Bourne. The two companies surveyed U.S. and U.K. marketing executives about their growth strategies going into 2023. The study found that: Marketers...
An Explanation of the 30 Percent Apple/Google Tax

An Explanation of the 30 Percent Apple/Google Tax

Twitter’s well publicized spat with Apple has highlighted an unpleasant reality for any business that operates an app: Apple and Google both enjoy a costly app duopoly. The 30 Percent Tax Twitter owner Elon Musk recently accused Apple of trying to destroy Twitter...
Three Takeaways from Cyber Monday 2022

Three Takeaways from Cyber Monday 2022

The numbers are in: Cyber Monday was a success. And not because inflation made purchasing volume seem bigger than what it was. No, demand fueled a big day for anyone selling online. According to Adobe Analytics, Cyber Monday generated $11.3 billion in sales online....