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Facebook Lifts “20 Percent Rule” with Ads – but Should You?

Facebook Lifts “20 Percent Rule” with Ads – but Should You?

by Bella Schneider | Oct 6, 2020 | Facebook

Many marketers had reason to rejoice recently when Facebook lifted a longstanding requirement that Facebook ad images contain no more than 20 percent text. But at True Interactive, we believe marketers need to tread carefully. Just because you can pack more texts into...
How Google’s New Ground Rules for Search Term Reporting Affect Advertisers

How Google’s New Ground Rules for Search Term Reporting Affect Advertisers

by Héctor Ariza | Oct 1, 2020 | Google

If it seems to you that Google is reporting fewer search terms in your keyword reports, you are not alone. As discussed in Search Engine Land, Google is revising search term reports “to only include terms that were searched by a significant number of users.” As a...
Convenience Is King This Holiday Shopping Season

Convenience Is King This Holiday Shopping Season

by Kurt Anagnostopoulos | Sep 28, 2020 | Advertising

This is going to be a different holiday season. Many shoppers will be planning for holidays apart from their extended families and friends as they practice social distancing. And shopping itself will look different: consumers will likely be very careful about going...
Why Changes to Apple Maps Matter to Online Advertising

Why Changes to Apple Maps Matter to Online Advertising

by Bella Schneider | Sep 8, 2020 | Advertising

Businesses, keep your eyes on Apple Maps. The increasingly popular wayfinding app is making some big changes with the roll-out of iOS 14 this fall. As widely reported, Apple will: Empower Visual Storytellers People who visit businesses may upload photos of those...
Walmart Takes Aim at Amazon, Facebook, and Google with Online Advertising

Walmart Takes Aim at Amazon, Facebook, and Google with Online Advertising

by Héctor Ariza | Sep 2, 2020 | Advertising, Amazon, Facebook, Google

When Walmart recently announced that it was joining Microsoft in a bid for TikTok, the news had many people scratching their heads. But the bid makes perfect sense in context of Walmart’s growing online advertising business, an aspect of the Walmart empire that is...
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