Reddit Ads: A Closer Look

Reddit Ads: A Closer Look

The proliferation of digital ad platforms is the talk of the advertising world. Businesses are responding to platforms that cater to different audience segments and offer alternative formats and pricing than what they’ve gotten from the usual suspects like Google. One...
How Generative AI Improves Customer Segmentation

How Generative AI Improves Customer Segmentation

Customer segmentation has long been a cornerstone of effective marketing, but generative AI is redefining its potential by unlocking deeper insights and enabling more precise targeting. This is especially true of businesses that have amassed first-party customer data...