How to Navigate AI Agents in Advertising

How to Navigate AI Agents in Advertising

As advertisers adapt to generative AI, they now face a new, rapidly evolving AI-driven disruption: autonomous AI agents. AI agents go beyond automation—they manage tasks independently, requiring minimal human oversight. They can create, adjust, and complete tasks,...
How SearchGPT Could Change Search Advertising

How SearchGPT Could Change Search Advertising

How will OpenAI change search advertising? This question looms large. OpenAI has already changed how people find and create content through the launch of ChatGPT, the popular AI-powered chatbot that uses natural language processing to generate human-like...