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Online Shopping and Advertising Continue to Converge in 2020

Online Shopping and Advertising Continue to Converge in 2020

by Taylor Hart | Jul 22, 2020 | Advertising

One of the big stories of 2020 is, of course, the surge in people going online. It’s not just that people are spending more time online watching movies and connecting on social media. They’re also making purchases: as consumer behavior moves online, we’re seeing a...
Businesses Balance Risk with Reward on Social Media

Businesses Balance Risk with Reward on Social Media

by Kurt Anagnostopoulos | Jul 17, 2020 | Facebook, Social media, YouTube

One of the more interesting aspects of the ongoing Facebook advertising boycott is the concern over brand safety. Advertising Age reports that boycotting advertisers want assurance that the ads they place on the Facebook News Feed will not appear next to objectionable...
Advertiser Q&A: Microsoft Digital Marketing Center

Advertiser Q&A: Microsoft Digital Marketing Center

by Mark Smith | Jul 13, 2020 | Advertising, Microsoft

Microsoft has been in the news lately. The tech company has expanded its Microsoft Digital Marketing Center, which provides small-to-medium-sized businesses (SMBs) with a central site on which they can manage, online, both advertising campaigns and organic content....
It’s Amazon Advertising’s Year — So Far

It’s Amazon Advertising’s Year — So Far

by Mark Smith | Jul 1, 2020 | Amazon, Facebook, Google

Good news for Amazon. Bad news for Google. According to a new report from eMarketer, Amazon’s share of online advertising continues an upward trend. Google, by contrast, continues to lose marketshare. Read on to learn more. The What Amazon’s share of online...
How the Hotel Industry Is Adapting Its Marketing and Customer Experience

How the Hotel Industry Is Adapting Its Marketing and Customer Experience

by Beth Bauch | Jun 29, 2020 | Marketing

As U.S. states re-open (in fits and starts) after the COVID-19 lockdown, many may have expected to see a return to “business as usual.” Interestingly, what these first few weeks have shown is that the way businesses are now operating is anything but “usual.” In fact,...
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