Coming to the Amazon App: Video Ads

Coming to the Amazon App: Video Ads

As consumers increasingly shop online, Amazon’s app is a popular go-to destination, and the company is clearly paying heed. Recent Mobile Marketer and Bloomberg articles underscore Amazon’s sensitivity to consumer habits and the way the company is responding to what...
Advertiser Q&A: What Is a Micro-influencer?

Advertiser Q&A: What Is a Micro-influencer?

As we discussed in a recent blog post, celebrities are not the only game in town when brands want to include influencers in their advertising campaigns. Micro-influencers are also useful and usually less expensive. Increasingly, our clients are reaching out with...
Advertiser Q&A: Ad Customizers

Advertiser Q&A: Ad Customizers

An ad customizer is an incredibly helpful tool that makes it possible for a business to make fine adjustments to an ad while the ad is still live.  The Google ad customizer is especially useful. But many businesses are not aware of the ad customizer and how it can...
3D for Brands: No Longer a Novelty

3D for Brands: No Longer a Novelty

3D is no longer a novelty. It’s becoming a way for businesses to share both advertisements and organic content. Case in point: Bing Ads recently teamed with Samsung to create 3D advertisements that display when consumers search for Samsung Galaxy devices on the Bing...