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Online Retailers Are Winning Big This Holiday Season

Online Retailers Are Winning Big This Holiday Season

by Kurt Anagnostopoulos | Dec 10, 2018 | Retail

We’re off to the races with the 2018 holiday season, and retailers are showing some strong results with online sales. Here’s what Adobe Analytics reported: Cyber Monday hit $7.9 billion in sales, making it the largest online shopping day of all time in the United...
Advertiser Q&A: Google Showcase Shopping Ads

Advertiser Q&A: Google Showcase Shopping Ads

by Tim Colucci | Dec 4, 2018 | Google, Uncategorized

Google has been beefing up its showcase shopping ads product to help retailers spice up their holiday advertisements. Showcase shopping ads make it possible for businesses to group together related products to merchandise them more effectively. The format is tailored...
Retailers Ramp up Augmented Reality and Virtual Reality

Retailers Ramp up Augmented Reality and Virtual Reality

by Héctor Ariza | Dec 3, 2018 | Retail

Last March we wrote about the increasingly important role that technologies like virtual reality (VR) and augmented reality (AR) have in the marketing field. Since then, major businesses have continued to apply AR and VR to support a number of functions. Retailers...
The Key to a Successful Holiday Season: Shipping

The Key to a Successful Holiday Season: Shipping

by Kurt Anagnostopoulos | Nov 19, 2018 | Retail

Black Friday and Cyber Monday deals are just table stakes for retailers to compete in the first-ever $1 trillion holiday shopping season. The real competitive advantage is coming from shipping. Based on the client work I do, I’ve always known that favorable shipping...
Four Alternatives to Last-Click Attribution

Four Alternatives to Last-Click Attribution

by Beth Bauch | Nov 14, 2018 | Attribution Modeling

Advertisers have become accustomed to the belief that the final click that leads directly to the conversion is the most important click – hence the affinity for last-click attribution. But it’s important that businesses transition away from last-click attribution....
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