Why Third-Party Cookies Might Die, Anyway

Why Third-Party Cookies Might Die, Anyway

The advertising industry has been involved in a waiting game since 2020, which is when Google said it would eradicate third-party cookies in the Chrome browser. The wait came to an end on July 22, when Google reversed course and said it would not kill third-party...
How to Navigate the Amazon Prime Day Effect

How to Navigate the Amazon Prime Day Effect

Amazon Prime Day has become more than just an Amazon event; it’s now a major moment in the retail calendar that other businesses respond to with their own massive sales events. In the run-up to Amazon’s July 16-17 Prime Day, Target, TikTok, and Walmart were among the...