Brand Safety Challenges During the Election Season

Brand Safety Challenges During the Election Season

As the presidential election heats up, advertisers must remain vigilant in ensuring their ads do not appear next to polarizing political content or misinformation. Recent incidents involving major brands like Mazda and Adobe highlight the risks associated with...
What Happened to Threads?

What Happened to Threads?

A month ago, Threads was the internet’s shiny new object. Now Meta’s social sharing app is an endangered species. According to the market intelligence company Sensor Tower, Meta’s clone of Twitter (now known as X) concluded July with 8 million daily active...
An Explanation of the 30 Percent Apple/Google Tax

An Explanation of the 30 Percent Apple/Google Tax

Twitter’s well publicized spat with Apple has highlighted an unpleasant reality for any business that operates an app: Apple and Google both enjoy a costly app duopoly. The 30 Percent Tax Twitter owner Elon Musk recently accused Apple of trying to destroy Twitter...