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No More Shopping Stampedes: How Black Friday Is Changing

No More Shopping Stampedes: How Black Friday Is Changing

by Kurt Anagnostopoulos | Oct 23, 2020 | Retail

Black Friday is changing radically in 2020. A Google-commissioned Ipsos survey found that 74 percent of U.S. shoppers said they plan to shop online more than they have done in previous seasons. And people who shop in stores will rely on services such as curbside...
Walmart Takes Aim at Amazon, Facebook, and Google with Online Advertising

Walmart Takes Aim at Amazon, Facebook, and Google with Online Advertising

by Héctor Ariza | Sep 2, 2020 | Advertising, Amazon, Facebook, Google

When Walmart recently announced that it was joining Microsoft in a bid for TikTok, the news had many people scratching their heads. But the bid makes perfect sense in context of Walmart’s growing online advertising business, an aspect of the Walmart empire that is...
3 Ways That Retailers Can Win During the 2019 Holiday Shopping Season

3 Ways That Retailers Can Win During the 2019 Holiday Shopping Season

by Kurt Anagnostopoulos | Oct 9, 2019 | Retail

The holidays are always in season for retailers. Even though holiday shopping traditionally does not begin until the week of Black Friday, advertisers need to constantly anticipate and respond to shifts in consumer behavior and any factors that affect how people shop...
Retailers Ramp up Augmented Reality and Virtual Reality

Retailers Ramp up Augmented Reality and Virtual Reality

by Héctor Ariza | Dec 3, 2018 | Retail

Last March we wrote about the increasingly important role that technologies like virtual reality (VR) and augmented reality (AR) have in the marketing field. Since then, major businesses have continued to apply AR and VR to support a number of functions. Retailers...
The Key to a Successful Holiday Season: Shipping

The Key to a Successful Holiday Season: Shipping

by Kurt Anagnostopoulos | Nov 19, 2018 | Retail

Black Friday and Cyber Monday deals are just table stakes for retailers to compete in the first-ever $1 trillion holiday shopping season. The real competitive advantage is coming from shipping. Based on the client work I do, I’ve always known that favorable shipping...
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