Are Advertisers Underestimating YouTube?

Are Advertisers Underestimating YouTube?

YouTube turned 20 last year. It has been part of the internet’s infrastructure for so long that it can feel like a given. That familiarity might pose a problem for advertisers. In fact, YouTube’s audience reach and user loyalty are running significantly ahead of the...
Assessing YouTube’s Brand Pulse

Assessing YouTube’s Brand Pulse

YouTube recently rolled out a new measurement tool called Brand Pulse, which is aimed at giving advertisers a more complete view of how their brand shows up across YouTube, not just in paid ads, but also via creator content, organic videos, and user mentions. YouTube...
Understanding Google’s Creator Partnerships Hub

Understanding Google’s Creator Partnerships Hub

The global creator economy is projected to exceed $1.3 trillion in value by 2033. But the creator economy often fragmented and difficult to measure, which creates challenges for brands that want to tap into this growing market, which is. In a move designed to address...
Brand Safety Challenges During the Election Season

Brand Safety Challenges During the Election Season

As the presidential election heats up, advertisers must remain vigilant in ensuring their ads do not appear next to polarizing political content or misinformation. Recent incidents involving major brands like Mazda and Adobe highlight the risks associated with...