Why Google Is Doubling Down on E-Commerce

Why Google Is Doubling Down on E-Commerce

How often do you go shopping on Google? If your answer is “Never,” you’re not alone. Google is feeling the heat from Amazon’s rise as an e-commerce giant. Most product searches begin on Amazon, not Google. Amazon is easily the Number One online retailer, and that’s...
Google’s Optimized Targeting Feature: Advertiser Q&A

Google’s Optimized Targeting Feature: Advertiser Q&A

Managers of Google Ads accounts were surprised recently when Google began to gradually roll out a new feature, optimized targeting, apparently with little fanfare. It’s important that Google Ads users understand what’s going on with optimized targeting. The new...
Google’s Optimized Targeting Feature: Advertiser Q&A

Why Google Delayed Its Plan to Scrap Cookies

Not so fast, Google. The company has announced that its campaign to kill cookies on the Chrome browser is slowing down. This is an increasingly complicated story with a simple conclusion: no matter what Google does or does not do, ad personalization is alive and well....
Why the Google Ad Juggernaut Is Back

Why the Google Ad Juggernaut Is Back

Google’s advertising business has come roaring back. In 2020, Google found itself to be in the unusual position of seeing a downturn in its advertising revenue for the first time in 29 years. That’s because a pullback in ad spending among Google’s clients, many of...