What ChatGPT Ads Mean for Brands

What ChatGPT Ads Mean for Brands

The “will they or won’t they” era of OpenAI’s monetization strategy has officially come to an end. On January 16, OpenAI confirmed that it will begin testing advertisements within ChatGPT in coming weeks. For an industry that has long speculated on how the world’s...
Preparing for the Netflix-Amazon DSP Partnership

Preparing for the Netflix-Amazon DSP Partnership

The Netflix–Amazon DSP partnership, announced back in September, continues to reshape advertiser expectations heading into Q4. With the integration set to open Netflix inventory inside Amazon’s demand-side platform (DSP) across key markets including the U.S., U.K.,...
How to Advertise on Reddit

How to Advertise on Reddit

Reddit’s reputation as the front page of the internet is well earned: Reddit is a powerhouse for authentic engagement and niche targeting. Yet, for marketers accustomed to Facebook, Instagram, or X, Reddit can feel like uncharted territory. The rules are different,...