Why College Athletes Are a Co-Branding Gold Mine

Why College Athletes Are a Co-Branding Gold Mine

As college athletes have been appearing increasingly in the marketing world, it is clear that the landscape of sports marketing has shifted completely. No longer are these athletes limited to the exposure and branding that their universities allowed for; instead, they...
Why Meta Reported a Strong First Quarter for 2023

Why Meta Reported a Strong First Quarter for 2023

Meta’s ad business is back on the upswing, and AI is a big reason. On April 26, Meta reported its first increase in sales in nearly a year because of an improvement in its advertising business. This happened because Meta’s short-form video feature, Reels, is...