YouTube Changes the Value of a View

YouTube Changes the Value of a View

Beginning August 24, YouTube will change how it counts public views across its platform. A view will count as soon as a video begins to play, starting with the first frame. For advertisers, the change affects more than the number displayed beneath a video. It changes...
How Brands Are Capitalizing on the 2026 World Cup

How Brands Are Capitalizing on the 2026 World Cup

The upcoming FIFA World Cup accelerates a multi-million-dollar marketing sprint, and presents a gigantic opportunity in a primed domestic market. According to Nielsen, 56% of U.S. soccer fans attribute their surging interest directly to the arrival of the tournament,...
Why Advertisers Should Care about ChatGPT Advertising

Why Advertisers Should Care about ChatGPT Advertising

OpenAI is steadily turning ChatGPT into an advertising platform. The company recently launched a self-serve Ads Manager that allows advertisers to buy and manage ChatGPT ads directly instead of relying solely on pilots or managed-service relationships. The move...