Advertiser Q&A: Amazon Video Ads

Advertiser Q&A: Amazon Video Ads

Earlier this year, advertisers complained in a Digiday article that Amazon lacked a robust video ad platform, which made Amazon less attractive to Facebook and Google as an ad platform. Amazon must have been listening. The company launched video ads as part of a...
Google Responsive Ads: What You Need to Know

Google Responsive Ads: What You Need to Know

Google is working harder to woo advertisers as the company faces stiffer competition from Amazon and Facebook. For example, Google rolled out responsive search ads and responsive display ads to make the advertising platform more flexible for brands. It is important...
Advertiser Q&A: Amazon Display Ads

Advertiser Q&A: Amazon Display Ads

All eyes are on Amazon this holiday season, with eight out of 10 shoppers planning to search Amazon for holiday deals. In September, Amazon organized all its advertising tools under one offering, Amazon Advertising, to help businesses capitalize on the gushing river...
Coming Soon: A $1 Trillion Holiday Shopping Season

Coming Soon: A $1 Trillion Holiday Shopping Season

Get ready for a strong holiday shopping season. eMarketer has raised its 2018 holiday shopping forecast, with total retail spending growth expected to be 4.1 percent, up from eMarketer’s previous prediction of a 3.8 percent growth rate. The 2018 season will approach...