Lessons from the 2022 Holiday Shopping Season

Lessons from the 2022 Holiday Shopping Season

How was your holiday sales season? For many retailers, the holiday shopping season felt as close to a return to normal as could be hoped for. This does not mean everyone had a great retail season; but some of the disruptive forces from 2020 and 2021 abated, such as...
How Twitch Is Appealing to Advertisers

How Twitch Is Appealing to Advertisers

Twitch, the popular streaming site owned by Amazon, is expanding marketing partnership opportunities beyond its competitive esports channel, Twitch Rivals. The gaming platform’s new Official Marketing Partner program creates branding opportunities for /twitchgaming, a...
Why the Google Ad Juggernaut Is Back

Why the Google Ad Juggernaut Is Back

Google’s advertising business has come roaring back. In 2020, Google found itself to be in the unusual position of seeing a downturn in its advertising revenue for the first time in 29 years. That’s because a pullback in ad spending among Google’s clients, many of...
Twitch Is Hot: Here’s Why

Twitch Is Hot: Here’s Why

As the COVID-19 pandemic roared across the globe in 2o2o, social distancing guidelines closed down stadiums and theaters everywhere. Suddenly Amazon-owned Twitch, already popular, took on an even greater resonance: the streaming platform represented a way to connect...