Meta’s AI Push on Facebook and Instagram

Meta’s AI Push on Facebook and Instagram

Advertisers continue to adapt as social media platforms like Meta roll out new features that use AI. In September, the second-largest digital ad platform in the United States announced new features that rely solely on AI to create content for both users and...
Will TikTok Get Banned?: Advertiser Q&A

Will TikTok Get Banned?: Advertiser Q&A

How could it be that TikTok, one of the world’s fastest rising apps – a mover of culture and favorite obsession of 1 billion people around the world – could face extinction in the United States? Well, if a TikTok ban could happen in India, the world’s largest...
Why Meta Reported a Strong First Quarter for 2023

Why Meta Reported a Strong First Quarter for 2023

Meta’s ad business is back on the upswing, and AI is a big reason. On April 26, Meta reported its first increase in sales in nearly a year because of an improvement in its advertising business. This happened because Meta’s short-form video feature, Reels, is...