Twitch Is Hot: Here’s Why

Twitch Is Hot: Here’s Why

As the COVID-19 pandemic roared across the globe in 2o2o, social distancing guidelines closed down stadiums and theaters everywhere. Suddenly Amazon-owned Twitch, already popular, took on an even greater resonance: the streaming platform represented a way to connect...
Why Mobile Will Power Your Marketing Future

Why Mobile Will Power Your Marketing Future

For businesses, engaging with mobile should not be a matter of if, but when. And according to App Annie’s The State of Mobile 2020 report, sooner is better than later. The report underscores how important it is for businesses to connect with their customers on mobile....
The Importance of Typography in Marketing

The Importance of Typography in Marketing

Since 2010, the number of websites in existence has increased from 200 million to nearly 1.8 billion, according to Internet Live Stats. How is a brand supposed to stand out? We’ve often discussed on our blog the importance of using strong visuals. In addition, brands...
Welcome to True Interactive!

Welcome to True Interactive!

By Kurt Anagnostopoulos and Mark Smith Welcome to a new era! Today we officially changed the KeywordFirst name to True Interactive. True Interactive reflects how we have evolved to become a trusted digital marketing partner that improves the performance of our...