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How Businesses Are Navigating Back-to-School Season with Digital Marketing

How Businesses Are Navigating Back-to-School Season with Digital Marketing

by Max Petrungaro | Aug 18, 2021 | Advertising

Back-to-school season is complicated this year. On the one hand, the proliferation of vaccines has created a certain sense of Covid-19 being sometime we can live with. But for kids, there isn’t necessarily a clear-cut “back to normal.” Although teens can be...
The Holiday Shopping Season Delivers Early Lessons for Retailers

The Holiday Shopping Season Delivers Early Lessons for Retailers

by Kurt Anagnostopoulos | Dec 1, 2020 | Retail

The holiday shopping season is in full swing now. Granted, it’s a looking a lot different than it did in years past, with the pandemic influencing consumers’ moods and their shopping habits. But already, some important lessons are emerging that may affect retailing...
No More Shopping Stampedes: How Black Friday Is Changing

No More Shopping Stampedes: How Black Friday Is Changing

by Kurt Anagnostopoulos | Oct 23, 2020 | Retail

Black Friday is changing radically in 2020. A Google-commissioned Ipsos survey found that 74 percent of U.S. shoppers said they plan to shop online more than they have done in previous seasons. And people who shop in stores will rely on services such as curbside...
3 Ways to Gear up for Black Friday with Online Advertising

3 Ways to Gear up for Black Friday with Online Advertising

by Kurt Anagnostopoulos | Nov 12, 2019 | Advertising, Google

Black Friday is coming in hot! We’re already seeing an explosion of deals. For instance, Walmart has gone live with a wave of reductions and early Black Friday deals. Amazon’s Black Friday “preview” features a smart home device bundle deal. And not to be outdone, on...
3 Ways That Retailers Can Win During the 2019 Holiday Shopping Season

3 Ways That Retailers Can Win During the 2019 Holiday Shopping Season

by Kurt Anagnostopoulos | Oct 9, 2019 | Retail

The holidays are always in season for retailers. Even though holiday shopping traditionally does not begin until the week of Black Friday, advertisers need to constantly anticipate and respond to shifts in consumer behavior and any factors that affect how people shop...
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