What Happened to Threads?

What Happened to Threads?

A month ago, Threads was the internet’s shiny new object. Now Meta’s social sharing app is an endangered species. According to the market intelligence company Sensor Tower, Meta’s clone of Twitter (now known as X) concluded July with 8 million daily active...
YouTube Rebounds with Connected TV Ad Spend

YouTube Rebounds with Connected TV Ad Spend

The conversation about connected TV (CTV) advertising often focuses on the major streaming platforms such as Hulu and Netflix. But YouTube belongs in that conversation, too. YouTube has seen a remarkable surge in CTV ad spend for the most recent quarter, surpassing...
Why Barbie Is a Connected TV Star

Why Barbie Is a Connected TV Star

I’ve written a few times about Roku’s marketing innovations in 2023, and for good reason: with more than 70 million active accounts, Roku is the leading streaming platform in the United States, and it is a bellwether for the rise of connected TV (CTV). Roku’s ability...