How and Why Netflix Is Doubling Down on Advertising

How and Why Netflix Is Doubling Down on Advertising

Netflix’s latest quarterly earnings report showed revenue up 13% year over year, while the hours subscribers actually spent watching grew just 2%, to more than 97 billion hours in the first half of the year, an improvement from 1.5% growth over the same period in...
Why Walmart Bought Vibe.co

Why Walmart Bought Vibe.co

On June 23, Walmart announced its acquisition of Vibe.co, a platform that helps advertisers buy and manage connected TV advertising. The deal follows Walmart’s acquisition of Vizio, a manufacturer of smart televisions that also operates the SmartCast streaming...