Advertising on TikTok: To Pause or Not to Pause?

Advertising on TikTok: To Pause or Not to Pause?

The past several days have been especially tumultuous for TikTok in the United States, leaving advertisers grappling with uncertainty. On January 19, TikTok went offline after the Supreme Court upheld a law requiring ByteDance, TikTok’s Chinese parent company, to...
Reddit Ads: A Closer Look

Reddit Ads: A Closer Look

The proliferation of digital ad platforms is the talk of the advertising world. Businesses are responding to platforms that cater to different audience segments and offer alternative formats and pricing than what they’ve gotten from the usual suspects like Google. One...