Why Walmart Bought Vibe.co

Why Walmart Bought Vibe.co

On June 23, Walmart announced its acquisition of Vibe.co, a platform that helps advertisers buy and manage connected TV advertising. The deal follows Walmart’s acquisition of Vizio, a manufacturer of smart televisions that also operates the SmartCast streaming...
How Brands Are Capitalizing on the 2026 World Cup

How Brands Are Capitalizing on the 2026 World Cup

The upcoming FIFA World Cup accelerates a multi-million-dollar marketing sprint, and presents a gigantic opportunity in a primed domestic market. According to Nielsen, 56% of U.S. soccer fans attribute their surging interest directly to the arrival of the tournament,...
How Google Is Changing Search

How Google Is Changing Search

The traditional search query continues to morph into a full conversation, and not aways with a person. Announcements at Google I/O 2026 reflect a major dual change in how people discover information across the Google universe: The core interface has been rebuilt to...
Are Advertisers Underestimating YouTube?

Are Advertisers Underestimating YouTube?

YouTube turned 20 last year. It has been part of the internet’s infrastructure for so long that it can feel like a given. That familiarity might pose a problem for advertisers. In fact, YouTube’s audience reach and user loyalty are running significantly ahead of the...