2026 Advertising and Marketing Predictions

2026 Advertising and Marketing Predictions

The advertising and marketing industry enters 2026 under mounting pressure to make choices about technology and trust. AI is a present operating reality, reshaping everything from search and commerce to creative production and media buying. Platforms are tightening...
What ChatGPT Ads Mean for Brands

What ChatGPT Ads Mean for Brands

The “will they or won’t they” era of OpenAI’s monetization strategy has officially come to an end. On January 16, OpenAI confirmed that it will begin testing advertisements within ChatGPT in coming weeks. For an industry that has long speculated on how the world’s...
How AI Is Rewiring Holiday Shopping

How AI Is Rewiring Holiday Shopping

AI is having a break-out moment during the holiday shopping season. Shoppers are not just experimenting with AI to find deals; they’re using it like an essential tool to make purchases more efficiently. By the time Cyber Week arrived, AI was no longer sitting on the...