Why Discord Matters to Advertisers

Why Discord Matters to Advertisers

Discord is a free voice, video, and text chat app that’s used by people aged 13 and up to chat and essentially hang out. Initially launched in 2015 as a home for gamers, the app has since expanded its reach and now attracts users from gaming and non-gaming communities...
Why TikTok Has Embraced Social Shopping

Why TikTok Has Embraced Social Shopping

TikTok has partnered with Shopify to make it possible for TikTok users to shop directly in the TikTok app. The headline here? Social shopping has become huge! Read on to learn more: TikTok Made Me Buy It TikTok, the video app that has taken Gen Z by storm, is perhaps...
Facebook Reels: What Brands Need to Know

Facebook Reels: What Brands Need to Know

One year after Instagram announced the debut of short-form video feature Instagram Reels, parent company Facebook is joining the party. Reels first debuted on Instagram in 2020 in a clear bid to compete with TikTok. Facebook, having recently announced its plans to...
The Impact of Apple’s New iOS Privacy Controls

The Impact of Apple’s New iOS Privacy Controls

Earlier in 2021, Apple tightened privacy controls through an update to its iOS operating system. The news created alarm among advertisers and ad platforms (notably, Facebook) who said they believe Apple is hurting their ability to serve up effective and relevant...