How Generative AI Improves Customer Segmentation

How Generative AI Improves Customer Segmentation

Customer segmentation has long been a cornerstone of effective marketing, but generative AI is redefining its potential by unlocking deeper insights and enabling more precise targeting. This is especially true of businesses that have amassed first-party customer data...
A Google Breakup?: What Happens Next

A Google Breakup?: What Happens Next

The U.S. Department of Justice (DOJ) has spoken: it’s time to break up Google. On November 20, the DOJ, along with several states, formally proposed remedies to address Google’s monopoly in the online search market. This follows a landmark ruling in August 2023 by...
Perplexity Embraces Ads and eCommerce

Perplexity Embraces Ads and eCommerce

If you’ve been talking about the future of search advertising with your colleagues, the name Perplexity has probably been coming up a lot lately. Backed by Jeff Bezos, Perplexity is an AI-powered search engine that uses large language models (LLMs) to provide direct,...