Perplexity Embraces Ads and eCommerce

Perplexity Embraces Ads and eCommerce

If you’ve been talking about the future of search advertising with your colleagues, the name Perplexity has probably been coming up a lot lately. Backed by Jeff Bezos, Perplexity is an AI-powered search engine that uses large language models (LLMs) to provide direct,...
How to Navigate AI Agents in Advertising

How to Navigate AI Agents in Advertising

As advertisers adapt to generative AI, they now face a new, rapidly evolving AI-driven disruption: autonomous AI agents. AI agents go beyond automation—they manage tasks independently, requiring minimal human oversight. They can create, adjust, and complete tasks,...