Social Commerce Is on the Rise

Social Commerce Is on the Rise

by | Mar 2, 2021 | Advertising

Social commerce is on the rise. According to a new report from eMarketer, the pandemic has fueled a surge in e-commerce across the board, and social commerce in the U.S. has benefitted from that acceleration. By all accounts, it will continue to do so: the prediction...
Snapchat Spotlight: Advertiser Q&A

Snapchat Spotlight: Advertiser Q&A

by | Feb 18, 2021 | Social media

When Snapchat launched in-app feature Spotlight in November 2020, the company opted to flex its muscles — and take on short-video-making app TikTok—by making daily disbursements of cash to participating Snapchatters. The rationale: to spark public creativity,...
Walmart Asserts Its Leadership in Advertising

Walmart Asserts Its Leadership in Advertising

by | Feb 8, 2021 | Walmart

Walmart is thinking big. After a year during which the world’s largest retailer doubled ad revenue, Walmart is partnering with advertising technology company The Trade Desk to build a new advertising platform. The goal? To make Walmart an even bigger player in the...
Live Commerce: Advertiser Q&A

Live Commerce: Advertiser Q&A

by | Feb 1, 2021 | Marketing

Twenty years ago, online shopping transformed retail; today, live streaming is poised to shape e-commerce. “Live commerce” is a term applied to the partnering of streaming video and shopping. Read on to learn more about the concept dubbed “QVC for the digital age.”...