Why YouTube Shorts Matters to Brands

Why YouTube Shorts Matters to Brands

TikTok has another challenger. As we’ve blogged, apps like Snapchat are creating their own short-video-making platforms in a bid to carve out space in an increasingly crowded field. Now Google’s YouTube has joined the party with YouTube Shorts. Read on to learn more...
Live Commerce: Advertiser Q&A

Live Commerce: Advertiser Q&A

Twenty years ago, online shopping transformed retail; today, live streaming is poised to shape e-commerce. “Live commerce” is a term applied to the partnering of streaming video and shopping. Read on to learn more about the concept dubbed “QVC for the digital age.”...
Why Triller Is a Thriller

Why Triller Is a Thriller

Have you heard of Triller? The video-making social app has been around since 2015, but only recently has it started to show signs of becoming a genuine rival to TikTok. Should marketers care? In a word: yes. Read on to learn why. What Is Triller? Like TikTok, Triller...