Amazon’s Next Frontier: Local Advertising

Amazon’s Next Frontier: Local Advertising

Amazon recently announced for the first time just how big Amazon Ads has become. And the number is very big. As in $31.2 billion. Amazon said in its in 2021 earnings announcement that Amazon Ads had achieved 32 percent year-over-year growth, which includes sales of...
Google Enhanced Conversions for Web: Advertiser Q&A

Google Enhanced Conversions for Web: Advertiser Q&A

Google continues to evolve its advertising products for a privacy-first world. One important way is to move businesses to more aggregated measurement solutions as the availability of individual level identifiers decreases with the value of third-party cookies eroding....
Why Google Is Integrating Search and Shopping

Why Google Is Integrating Search and Shopping

Google is as big and influential as ever. But one of the downsides of being big and influential is that Google must fight battles on multiple fronts. We recently blogged about Google’s latest moves to combat the threat of TikTok. At Google’s recently conducted...
Why Snapchat Launched Dynamic Travel Ads

Why Snapchat Launched Dynamic Travel Ads

Just in time for a crazy 2022 travel season, Snapchat has introduced Dynamic Travel Ads. This ad unit was developed for airlines, hotels, online travel agencies, and tours. It’s the first time Snapchat has introduced a category of Dynamic Ads outside of eCommerce. The...