Google Unlocks First-Party Data for Publishers

Google Unlocks First-Party Data for Publishers

Google continues to nudge businesses away from using third-party cookies to personalize ads and toward the management of first-party data. On March 11, Google announced some product developments intended to make it easier for publishers to use their first-party data...
Brands Killing It with Social Commerce

Brands Killing It with Social Commerce

As we’ve blogged, social commerce is gaining traction as a way to bring attention, and sales, to brands. Although social commerce is still in the early stages of real growth, businesses are already embracing its elements in increasingly interesting ways. Read on to...