Coming Soon: A $1 Trillion Holiday Shopping Season

Coming Soon: A $1 Trillion Holiday Shopping Season

Get ready for a strong holiday shopping season. eMarketer has raised its 2018 holiday shopping forecast, with total retail spending growth expected to be 4.1 percent, up from eMarketer’s previous prediction of a 3.8 percent growth rate. The 2018 season will approach...
How to Succeed in Amazon’s World

How to Succeed in Amazon’s World

One of the most significant advertising stories of the year is the rise of Amazon as an ad platform. As we discussed on our blog earlier this year, Amazon’s advertising products have been enjoying phenomenal growth albeit off a much smaller base compared to Google and...
Why Advertisers Need Bing

Why Advertisers Need Bing

I know of businesses that consider Microsoft’s Bing search engine to be a “cover-your-bases” alternative to Google. But Bing continues to grow as a strong advertising platform on its own terms. As The Verge reported recently, Bing is contributing to surging growth at...