How to Market to Gen X
Generation X is often overlooked as businesses focus on the surging Millennial and Gen Z populations. Moreover, squeezed as it is between two massive generations — Boomers and Millennials — Gen X has sometimes been mistakenly viewed as being small in size, ergo less...
Is the Microsoft Multimedia Ads Format for You?
Microsoft Advertising recently launched a beta version of a new ad format, Multimedia Ads, that seeks to make ads in search results more visually appealing. This could be a useful format for lifestyle brands (especially smaller ones) that rely on the power of images...
How Businesses Are Navigating Back-to-School Season with Digital Marketing
Back-to-school season is complicated this year. On the one hand, the proliferation of vaccines has created a certain sense of Covid-19 being sometime we can live with. But for kids, there isn’t necessarily a clear-cut “back to normal.” Although teens can be...
Why Advertisers Love Baby Boomers
Baby Boomers are hot! While Millennials and Gen Z continue to capture love from marketers, brands are also reaching out to the Boomer audience. This post will take a closer look at why: Baby Boomers Defined Baby Boomers are the generation sandwiched between the...